About

Founded by Mike Allen and part of Businesswright, Affilinomics* (formerly AffGeek) provides outsourced affiliate program management services, including affiliate program setup and advanced affiliate recruitment and marketing services. Our goal is to provide your business with personalized affiliate marketing services that meet your specific needs.

Some of Our Awards, Partners & Associations

Mike is not new to affiliate marketing. As an award-winning affiliate publisher since early 1999, he drove millions of dollars in sales for his advertising partners (including iconic brands like Symantec, JCPenney, Tommy Hilfiger, Monster, and Weight Watchers to name a few). During this first decade, he received the following awards and accolades:

Year	Recognition	Venue
2005	Merchant’s Choice (Finalist)	LinkShare* Golden Link Awards
2007	Inducted into the Mississippi Business Integrity Circle of Honor	Better Business Bureau of Mississippi
2008	Advertiser’s Choice Award (Finalist)	LinkShare* Golden Link Awards
2008	Affiliate of the Year (Finalist)	Affiliate Summit Pinnacle Awards
2009	Affiliate of the Year	Affiliate Summit Pinnacle Awards

*LinkShare is now Rakuten Advertising.

In 2013 Mike began offering affiliate program management services to select clients. Using the AffGeek handle by 2016, his specialties included affiliate program setup, daily affiliate program management, and reinvigorating old affiliate programs that have been on "auto-pilot" for years and need some fresh insight and support.

Mike has worked with all major affiliate networks and many e-commerce platforms including popular platforms like Shopify and WooCommerce. Popular client selections include establishing a new affiliate program and optimizing a neglected affiliate program.

As a growing affiliate marketing agency, AffGeek started operating under the name Affilinomics in early 2024. This symbolic change represents our response to the increasingly-complex landscape of performance marketing.

Historically, affiliate managers have been expected to efficiently monitor performance and allocate resources across various sectors on a global scale. Now, even more so, they need to creatively monitor affiliate accounts for bad users, low-quality AI-generated content, and other negatives. In addition, they must foster relationships with affiliate publisher teams that are often larger than most ecommerce partners.

Affilinomics has invested in the necessary tools and technologies to handle these and other growth-oriented tasks for our clients. Clients are offered a variety of affiliate management services while not being locked into long-term contracts.

At Affilinomics, our focus is on quality over quantity. As an affiliate management agency, we only take on clients we feel are a good fit. Put another way, that means we seek to manage affiliate programs we can be passionate about promoting.

Affiliate marketing is performance marketing and we are excited about future growth prospects for this sector. Affiliate marketing is the only advertising channel almost completely based on the pay for performance principle. That virtually eliminates risk for businesses with an affiliate program since they simply pay a predetermined commission on the actual sales attributed to their affiliates. Put in "bottom line" terms, if there are no sales then there is no payment. That's great news for businesses who must carefully track and justify their advertising budgets.

Ready to launch your new affiliate program? Or need help with an existing affiliate program you have? Reach out. See if Affilinomics is a good fit for you and your brand. If the match is good, we'll be glad to leverage our 25 years of affiliate marketing expertise on your behalf!

*From 2011-2020, Affilinomics and Affilinomics.com were associated with Geno Prussakov and operated as an affiliate program management branch of AM Navigator. Since 2020, Affilinomics has not been associated with Mr. Prussakov, who runs all of his affiliate marketing services under the name of AM Navigator. Our usage of the name Affilinomics is not intended to imply or suggest endorsement of our services by Mr. Prussakov or AM Navigator.